Shawn “Jay-Z” Carter’s Rocawear brand recently opened its flagship retail store in Barclays Center in Brooklyn, New York. In addition, the brand has opened five retail factory stores in Franklin Mills (Philadelphia, PA), Sugarloaf Mills (Lawrenceville, GA), Vacaville Premium Outlets (Vacaville, CA), Locust Grove Outlets (Locust Grove, GA) and Gilroy Premium Outlets (Gilroy, CA).
Opening the first free standing Rocawear store at The Barclays Center has special meaning to the Brooklyn born musician / entrepreneur. Jay-Z commented, “As a kid who grew up in Marcy Projects, it feels surreal to not only bring professional sports back to Brooklyn, but to have the first flagship Rocawear store at the Shops at Barclays is like the ultimate dream fulfilled.”
The Barclays Brooklyn store will offer customers new Rocawear product deliveries every three weeks, along with an exclusive “Brooklyn” capsule collection featuring merchandise inspired by the historic borough.
Earlier this year, Rocawear debuted its first ever television commercial, entitled “Marcy to Barclays” which told the story of Carter and Rocawear taking the world by storm. It depicted a younger Jay-Z selling CDs out of the trunk of his car, ending with Jay-Z performing to a sold out crowd at Barclays Center.