BONGO unveils its new Spring 2013 campaign today featuring actress/singer Lucy Hale, star of ABC Family’s “Pretty Little Liars”. Hale is continuing her association with Bongo, previously Lucy co-starred with Ashley Benson in the junior brand’s 2012 campaign.
The campaign was shot by iconic photographer, Terry Richardson. The creative reflects Richardson’s signature sexy style as Hale poses with fun and playful props including an oversized phone, a bubble machine, a fishbowl and a hula-hoop.
The national campaign will debut this March in fashion, lifestyle and entertainment magazines. Bongo is available exclusively available at Sears and Kmart.
Check out the behind the scenes video with Bongo girl Lucy Hale and she goes in detail about Bongo's 2013 spring line, spring fashion trends & styles.
Tell us what you think.