Rihanna Rocks Platinum Blonde Tresses In Viva Glam M.A.C Campaign (PHOTO)

Rihanna looks posh in her new M.A.C Viva Glam campaign, spotting red lips and platinum blonde tresses the Grammy Award artist posed topless for the HIV/AIDS campaign. "Every cent from the sale of Viva Glam Lipstick and Lipglass goes towards Helping Women. 

“#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now! Every penny you spend on my #VIVAGLAMlipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS! To find out more go to MACcosmetics.com #StayTuned (shot by: @inezvinoodh),” Rihanna captioned a picture of the ad that she posted to Instagram.