On Saturday, April 19, 2014, Beautiful Textures presented the "Preserving the Beauty of Our Heritage" in-store experience to Chicago residents. Held at Walmart (8331 S. Stewart Ave.), the event was hosted by WGCI's Loni Swain and featured pop culture icon, Angela Simmons, and hit recording artist, Sevyn Streeter.
The event kicked off with WGCI's DJ Phantom on the turntables to set the energy of the day. WGCI's DJ 33 1/3 took over at show time just as Loni Swain graced the stage to welcome the crowd and introduce the sponsors. Strength of Nature Global Brand Manager, Camila Crews, greeted the crowd and introducedStrength of Nature Global Marketing Director, Charlene Bastien-Dance, who shared the purpose for the event and highlighted the new Texture Manageability System (TMS) and Dream Kids products.
From there, attendees enjoyed one-on-one interviews with Angela and Sevyn, who both shared their own TMS experience and love for the product. The crowd especially turned up when Sevyn performed hits from her debut EP, "Call Me Crazy, But..." At the end of the program, Angela and Sevyn participated in a special meet and greet where they signed autographs and took pictures with their fans.