Madonna and daughter Lola are excited to unveil the Spring 2015 Material Girl campaign, “Record Riot” starring platinum-selling artist and actress, Zendaya. Material Girl shot the starlet in a series of upbeat images at famed Bleecker Street Music store in New York City’s West Village, where she danced around the hip record store listening to beats from Madonna and scoped out the eclectic record selection.
The multi-media marketing campaign will debut in February issues of fashion and lifestyle magazines, as well as online, outdoor, in-store and in Macy’s marketing collateral. Material Girl is available exclusively at Macy's and Macys.com in the United States.
“Zendaya personifies the Material Girl, she loves to have fun and is constantly experimenting with trends,” Madonna and Lola said. “Her daring personal style and high energy made her the perfect face for our new collection,” -Madonna & Lola
“When Madonna instagram’d a picture of me I think I died, came back to life again, then I had a party, and then I died again, came back again, went to heaven, said hello to everybody, came back down , and here I am. It was crazy, it was awesome.”
“I think Madonna is one of the biggest influencers the world has every seen, in fashion. She created a style. If anyone were to do that nowadays it’s like no, that’s Madonna.”
New Year’s Resolution: Keep my room clean. Don’t think it’s going to happen because I have a lot of new Material Girl items but a girl can try!”