Friday, October 5, 2012

DTLR Hosts BET Hip Hop Awards Style Lounges Nationwide in Support of the 2012 BET Hip Hop Awards



DTLR is pleased to announce they will be partnering with BET to host five 2012 BET Hip Hop Awards Style Lounges in Atlanta, Charlotte, Chicago, Baltimore, and Washington, DC. These themed lounges will begin on Thursday, October 4th and conclude on Monday, October 8th – the day before the show premieres on BET. The BET Hip Hop Awards Style Lounge will offer tastemakers and Hip Hop fans a VIP experience upon entering the DTLR doors. Men will be able to receive shape-ups from barbers; the women will be able to receive mini manicures. All in attendance will have an opportunity to get style tips from celebrity stylists. A LIVE DJ will play hits from BET Hip Hop nominees and presenters. There will be a raffle for the grand prize of a $150 shopping spree courtesy of several popular national brands.

Complimentary food and beverages will also be served. When asked about the partnership between DTLR and BET, DTLR Business Development Manager Jay Woods stated, “We are definitely thrilled to host the 2012 BET Hip Hop Awards Style Lounge in five cities. We look at this opportunity as a way to show the correlation between fashion and Hip Hop culture, and to also build excitement and momentum for the BET Hip Hop Awards. In addition, BET’s Sr. Marketing Manager, Selena Spencer-Lipscomb adds, “These lounges are being created as a fun, unique way for us to deliver on our “We got you” brand promise while also building awareness and driving tune-in to the #1 Hip Hop themed telecast on television, the BET Hip Hop Awards, Tuesday, October 9th at 8P/7C.”

If you are located in any of the lounge host cities and would like to attend, RSVP by using this link: http://www.dtlr.com/promotions/betawards/DTLR-BET-StyleLounge.html

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