VIDEO: Rita Ora Material Girl Fall 2013 Campaign In London
Madonna and daughter Lola unveil Material Girl's Fall 2013 marketing campaign featuring international performer, Rita Ora. For the back-to-school season, Rita takes to the streets of London, starring in her debut fashion campaign, "Material Girl Hits London." Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus. Rita is one of the latest music protégées from Jay-Z and Roc Nation. Selected by Madonna and her daughter Lola, Rita joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand, available exclusively at Macy's and macys.com in the United States.
“I don’t think Material Girl follows trends…we make trends.”
“To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments.” stated Rita. Speaking about the shoot, she added, “This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.”
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“Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself.”
"We’re going on a Material Girl tour around London. We have brought Material Girl to london. We are taking loads of pictures around London, dressing up and having fun."