Madonna & Lola Name Zendaya As New Fall 2014 Material Girl (PHOTOS)

Madonna and daughter Lola are excited to debut the new Fall 2014 Material Girl marketing campaign, "Boardwalk Babe” starring actress and Hollywood Records Platinum-Selling Artist, Zendaya. For the shoot, Material Girl takes to the Coney Island Boardwalk with Zendaya, as she was photographed in a series of fun, sunny hot spots including the iconic Wonder Wheel, at the park’s sweet shop, ticket booth and water gun game.

“I am so excited to be chosen by Madonna and Lola as the new face of Material Girl; they are such a dynamic mother-daughter duo,” commented Zendaya.  

“Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna,” she added. 

Material Girl Is Available At Macy's...Happy Shopping!