Bongo Fall Campaign Launch//Lucy Hale + Ashley Benson
BONGO unveiled its new Fall 2012 campaign featuring “Pretty Little Liars” stars Lucy Hale and Ashley Benson. The marketing campaign titled, “On Set” gives Bongo fans a behind-the-scenes look at Lucy and Ashley’s life on set by giving them a glance into their dressing rooms and trailers. The multi-media campaign will debut in August and September issues of fashion, lifestyle and entertainment magazines, as well as outdoor, online, www.bongo.com , and in Sears and Kmart marketing and in-store collaterals. Bongo is available exclusively available at Sears and Kmart.