Lana Del Rey's rise to fame is still on its way up! This fall, she will be the face and the voice of Swedish fashion retail giant H&M. For the campaign, H&M used fashion photography team Inez van Lamsweerde and Vinoodh Matadin to capture all of the amazing shots that we'll begin seeing in October.Read more:Global Grind
The ad campaign, it features Lana wearing all of the best pieces from H&M's fall season. You can check out the finished project by Inez & Vinoodh for H&M featuring Lana Del Rey in the photos!